Paula Friedrich

A voter guide introducing Politico's readers to the publication's new ballot measures team. I led design and development for this project, using interactive visuals and a tongue-in-cheek voice to emphasize the team's competitive advantage: their whole job is ballot measures.

A quarterly deep-dive into of online campaign donations. I worked with a data reporter to build out a digest of donations to congressional campaigns on ActBlue and WinRed, leading readers through leaderboards, geography and comparisons between in-state and out-of-state donations.

I co-led a year-long redesign of Politico’s election results displays as part of a team of three (a designer, a developer, and myself in a hybrid design-engineering role).

A personalized look at drought in the Bay Area. I led design and development for this project, with an emphasis on allowing readers to find themselves in the story. Where was their water coming from? What levels were those reservoirs at? What can the reader do with that information? I worked with a reporter to pull available public data, and put together datasets that weren't readily available, to build a dashboard that gave readers those answers.

A gallery-like horizontal scroll featuring 40 political figures who shaped the intersection of race, culture, politics and policy. A product with a premium feel to encourage readers to share, discuss and debate entries.

One of my favorite projects to this day - a months-long effort to crowdsource a summer activity guide, turned into a delightful interactive product. Would love to do something like this again!

A templated guide for different neighborhoods in the Bay Area. I developed the visual voice and reader flow for this series, highlighting the Chronicle's excellent food photography and reflecting the team's editorial focus on food experiences beyond white tablecloth dining. The project drew in enough visitors to eventually expand to other Hearst markets.

Chicago's 2019 mayoral election had a ton of candidates. I worked with WBEZ's politics team to iterate on previous voter guides, arriving at a guide that allowed readers to skim through a yes/no overview at the top level, while giving them the option to dive deep into candidate responses. I expanded the project a week after publication by building a candidate matching quiz after our initial publication few days in response to audience requests.

Inflation through the lens of a cheeseburger. Always jazzed to collaborate with talented illustrators and to use a visual metaphor.